Branding guides and campaigns

My most recent outcomes - During this semester, I was instructed to create a campaign that brought attention to a social issue. I was then told to create a branding guide a longside 3 or more outcomes that pushed this campaign forward - I created the "Don't be a muppet" campaign made by the "brand" ; "Safety street", featuring two muppet like mascots alongside a planned workshop and merchandise to convey the importance of social media security ad understanding the consequences of sharing personal information online Instagram : @safety_street (check out for more)